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7 Secrets of Successful Club Presidents.pdf
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All Generations Presentation.pdf
If you prefer click Here to download this file in Microsoft Word Format All Generations Presentation.doc
And lastly if would like to download the folowing document in Microsoft Word Format All Rotary Recruiting Model.doc
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How to Double Club Membership

Step 1 – Cap Membership

• Creates Scarcity
• Clear Goal

Step 2 – Assemble Crack Recruiting Team

• 10% of members volunteer for The Team

Step 3 – Develop Master Prospect List

• Each prepares a top 20-prospect list

Step 4 – Sift and Recruit

• Each recruits 3 new members within 90 days

Step 5 – Duplicate

• Each new member develops a top 20-list of prospects
• Each new member recruits a new member within 90 days
• Duplicate each quarter
• 
   

Aim

Outline a 5-Step Recruiting Model that doubles membership and fosters perpetual membership growth.

Assumptions

•   Recruiting new members is a top priority
•   At best, 10% of existing Club members will recruit new members
•   Social network theory tells us that we each know 2,000 people, some will make great Rotarians
•   Six Degrees of Separation theory tells us we can reach anybody on the planet within 6 generations of contacts, so we have the ability to reach all ideal candidates in our community

Step 1 – Cap Membership

•   At a Club meeting, ask each member to write down the ideal size for their Rotary Club.
•   The Club Secretary determines the average number, rounds it up and reports the result to members
•   This number is the cap for membership for the next couple of Rotary years.
•   This exercise creates an environment of scarcity and it results in a clear goal.

Step 2 – Assemble a SWAT Team

•   Assemble a crack recruiting team who will recruit one new member each within 45 days.

Step 3 – Develop a Master Prospect List

•   Team members write down their 20 best prospects
•   Team members meet to collate a master prospect list
•   Duplicate names and classification issues are sorted out
•   The prospect list is presented in confidence to all Club members and approved

Step 4 – Sift for Rotary Interest

•   Each team member calls their prospects and sifts for interest
•   Prospects are mailed a brochure and referred to the Club web site (or Rotary’s site) for information
•   Those who demonstrate interest are invited to a Rotary luncheon (free lunch)
•   This Rotary Luncheon is a special event with a good Rotary speaker and an awesome program
•   Using 3-way calling, follow-up with the prospect and a veteran Rotarian who can answer questions and speak enthusiastically about the benefits of Rotary membership, as well as financial and time expectations.
•   Induct new members with fanfare

Step 5 – Duplicate

•  
•   Each new member is asked to recruit a new member within 90-days.
•   Each new member writes down their 20 best prospects, and begins the recruiting process with the help of their sponsor.

Case Studies

A Modest Effort

•   The Rotary Club of Sunny Beach has struggled with membership.
•   Membership has declined over the years and now hovers around 30 members.
•   The Club is stuck in a rut, apathy is creeping in and the fun is creeping out.
•   The Club sets a membership cap of 50 members and wants to achieve this within 18 months.
•   There are only 20 new memberships available, they are scarce and precious.
•   The Membership Swat Team comprises 3 existing members (10% of total membership)
•   These 3 existing members each recruit a new member within 45 days.
•   Next, the 3 new members recruit a new member each within 90 days.
•   The system duplicates so that the rate of growth averages 1 new member per month.
•   Within a year, the Club has 42 members, 12 are new members (+ 40%)
•   A high energy, enthusiastic and productive environment attracts even more new members.
•   Six months later, the Club has reached 50 members – 20 of them are new.

A Really Aggressive Effort

•   The Rotary Club of Ocean Palms has 150 members.
•   A few years ago, the Club had over 200 members.
•   The Club sets a goal to be the BIGGEST CLUB in the state.
•   The biggest club in the state has 275 members.
•   The Club cap membership at 300 members, and wants to achieve this within 18 months.
•   There are now only 150 memberships available – scarce and precious.
•   The Membership SWAT Team comprises 15 members (10% of total membership).
•   These 15 existing members each recruit TWO new members within 45 days = 30 new members.
•   30 new members each recruit a new member within 90-days = 30 more new members.
•   The system duplicates so that the rate of growth averages 10 new members per month.
•   15 months later, the Club reaches their goal of 300 members.
•   The Rotary Club of Ocean Palms is now the biggest Club in the state.
•   With capped membership, awesome people are lining up to get into such a dynamic civic organization.
•   Scarce membership forces the Board to look internally at existing members.
•   Deadwood is gracefully culled out to make room for new energetic members.
•   Decisions, decisions – should the Club up their cap to 350 members?
•   What’s the biggest Club in Rotary? San Antonio at 750 members. Hmmm …
•   The Rotary Club of Ocean Palms rocks!